Pre-Black Friday Event — Stackable savings storewide | 2 items = 10% off | 3 items = 15% off | 4 items = 20% off | 5 items = 25% off | 6+ items = 30% off | Discounts apply automatically in the cart | Pre-Black Friday Event — Stackable savings storewide | 2 items = 10% off | 3 items = 15% off | 4 items = 20% off | 5 items = 25% off | 6+ items = 30% off | Discounts apply automatically in the cart |
4.7/5 Based on 18,000+ reviews

Alice | Navy Floral Maxi Dress – Soft, Flowy & Graceful

Sale price$79.95 AUD Regular price$134.00 AUD
Save 40%

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Australian Family Business Since 2012
Popular on Facebook, almost sold out!
Color: Navy Blue
Size: AU 8 (S)
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PRE-BLACK FRIDAY UPDATE: Our early event has just started — and styles are selling fast. If you can still click “Add to Cart,” your size is available. Stackable savings apply automatically storewide during this limited-time event.


Alice | Navy Floral Maxi Dress – Soft, Flowy & Graceful

Effortless elegance for warm Australian days.

There’s something timeless about the Alice Maxi Dress — a graceful navy floral design that seems to move with the breeze. Crafted from soft, breathable fabric, it drapes beautifully over the body without ever clinging, letting you feel completely at ease from morning coffee to sunset dinner. The lightweight flow of the skirt sways gently as you walk, while the elegant floral print adds a touch of quiet charm that never feels overstated. Designed thoughtfully for mature Australian women, Alice combines effortless comfort with flattering femininity — so you can look and feel your best, whatever the day brings. Perfect for balmy afternoons, family gatherings, or a weekend escape, this is the dress you’ll reach for when you want to feel confident, cool, and beautifully put-together.

This is why it will be your new favourite

✔ Soft, breathable fabric that keeps you cool and fresh all day
✔ Flattering drape that moves gracefully and never clings
✔ Comfortable elastic waist for a relaxed, forgiving fit
✔ Elegant floral print that feels timeless and feminine
✔ Lightweight and easy to pack — perfect for travel or everyday wear

Perfect for a seaside brunch, a garden celebration, or simply feeling lovely at home.

Care Tip: Machine washable – retains colour and shape after every wash.

– Free & insured shipping across Australia
– 14-day money-back guarantee – try it risk-free at home

Order today and experience the freedom of effortless style and comfort.

Pre-Black Friday-Sale

Pre-Black Friday Event — Exclusive Early Access

What began as a small dream has grown into a brand loved by women across Australia. From everyday wear to special occasions, Amor Sydney has always been about creating timeless pieces that feel elegant, comfortable, and effortless — especially for our warm Australian summers.

As we enter this exciting season, we’re inviting you to enjoy exclusive early access to our Pre-Black Friday savings, available storewide:

2 items = 10% off
3 items = 15% off
4 items = 20% off
5 items = 25% off
6+ items = 30% off

Stackable savings apply automatically in the cart — mix and match any products storewide.

If you have any questions, feel free to contact us at info@amor-sydney.com.

CUSTOMER EXPERIENCES WITH AMOR-SYDNEY

Margaret L. (Perth, WA)

I bought the floral midi dress for my daughter’s birthday lunch and felt so confident wearing it. The fabric is soft, the shape flattering, and it hides all the right spots! Already eyeing my next order.

Helen S. (Adelaide, SA)

I was amazed by the customer service — they replied to my email within hours and helped me pick the right size. The dress arrived beautifully packed and fit like a glove. Such a pleasant experience!

Barbara T. (Hobart, TAS)

I’m on a budget, but Amor Sydney’s prices are so reasonable for the quality. The material feels high-end without the boutique price tag. Highly recommend!

Lorraine D. (Cairns, QLD)

The delivery was very decent. I love how light and breathable the fabric is in our warm weather. Perfect for Queensland summers

Elaine R. (Canberra, ACT)

I’ve ordered from Amor Sydney several times now and the consistency is amazing. The sizing is spot on, the pieces wash beautifully, and I always get compliments when I wear them.